Do You Need A Website As A New Prac?

If you’re a new practitioner, you might not know where to start with marketing your business. One of the best investments you can make is a website.

But do you need a website when you’re a brand-new practitioner? Or are you better off delaying until you’ve built your business up?

Let’s take a look at the pros and cons of a website for new pracs, and how to find the middle ground.

The benefits of having a website as a new practitioner

First, let’s discuss some of the benefits of a website for new pracs.

A website shows that you’re a serious business owner

Anyone can start a Facebook page and put up an offer to help people with their health concerns. But when you have a website, it shows that you are a serious business owner and practitioner. When people come to your website, they can see who you are, what you work with, and learn about your modality.

This is also important for your own mindset. It’s easy to dismiss yourself as a hobby practitioner if you haven’t invested in a website. But when you have your own website that proclaims you as a prac who works with people, you have to take yourself seriously as well!

A website allows you to build authority through content creation

One way for you to educate your followers and build a reputation for your area of passion is creating content. Some practitioners choose to film videos and others prefer to write blog posts. You might even choose to start a podcast!

No matter what your preference for content, the best place to share it is on your own website. That way, the people who come across your website can see your expertise and are more inclined to work with you.

A website is a home for your booking system

Want to make it a breeze for people to book in with you? A booking system is your new best friend. And the best place to embed that booking system is into your website.

The easier it is for clients to book with you, the more likely that they will!

Your website is your own corner of the internet

Don’t get me wrong – social media has its place when it comes to marketing. But if Facebook or Instagram decides to close your account tomorrow, there’s nothing you can do about it! You want to have a space that isn’t reliant on the decisions of social media CEOs.

When you have a website, that is your own property. You get to choose what is shared there. You can even encourage people to sign up to your newsletter so that you can email them directly with your offers and content!

This is why I recommend that every prac considers having a website within the first 12 months of starting their business.

The downsides of a website for new pracs

It’s not all positive when it comes to having a website. Let’s take a look at the potential downsides of a website for a new prac.

DIYing your website can have several downfalls

If you’re not tech-savvy, you could end up spending hours getting confused about how to set up a site! You might also create a site that has inconsistent branding and content, which does not come across as professional.

A high-quality website can be pricey!

Crafting a website with multiple pages, tweaking for branding and content is a time-intensive job. That’s why websites created by experienced designers will typically cost $2000-10,000, depending on the inclusions.

Unfortunately, many new pracs don’t have that type of budget set aside.

An elaborate website might backfire if you’re not clear on your niche

Don’t know who you want to work with? Creating content for your website can be an uphill battle because you don’t know who you’re trying to talk to.

Even if you decide on a niche, you might feel differently 6 months down the line once you’ve worked with more clients. This is why many pracs choose to not invest in a big website when first starting out.

Websites still need regular maintenance and updating

So you build a website, and then it just sits there forever, right? Not the case. A website needs maintenance and updates. This includes updates to any of the back-end components, as well as ensuring that your written content and images are still relevant!

This is something that any practitioner needs to consider – not just a newbie! But it does mean investing time and/or money to keep your website healthy.

Want a website that isn’t overwhelming or going to cost you thousands of dollars?

There is a solution!

A One Page Website gives you everything you need to be visible online and ready for your clients to find you.

With this package, you get:

• A one-page website that includes Home, About, Service, Blog, Contact, Terms and Conditions & Privacy Policy

• Access to beautiful royalty-free images

• Up to 1 hour of phone or video training so you can learn the basics of your website

• Integration for your newsletter/mailing list, booking system and social media

All you need to provide is your written content, branding and images of your wonderful face! You even have the option to add to the website in future when your business has expanded.

To get started with your own One Page Website, head here and select ‘One Page Website’