5 Steps To Refresh Your Practitioner Website

Does your website have you feeling a bit meh?

Your website is an important part of your business and marketing efforts. If you’re not feeling proud of it, you’re less likely to send followers there. And if you’re less likely to send people there, you’re less likely to have paying clients booking in.

Instead of overhauling it completely, updating it can be a great solution. Let’s look at 5 ways that you can refresh your practitioner website, even if you’re not very ‘techy’.

Check your website links

Have you ever gone to someone’s website and clicked a link, only to get an error page? There’s a good chance that you gave up and closed the tab. It’s frustrating for prospective clients to click your links and not find what they’re looking for.

There are a few reasons why website links end up broken:

You update the page or blog URL
You take something off your website
There’s a spelling mistake in the URL
The link is an external link, and the owner of that site took it down or moved it

If you have dozens of pages with oodles of links, don’t worry. There are tools online that allow you to check for your broken links with the click of the button.

Give Broken Link Checker a go. You never know what broken links you might find! In fact, when I ran this test, I found 3 broken links on my home page alone!

Reassess your SEO keywords

Just like anything else in the online space, your SEO can do with an update. Any time that something changes about your business, your SEO need to change with it.

Ask yourself whether there’s been any change to:

Your location (have you moved or added a second clinic spot?)
Your ideal clients (are you more specific these days? Or have you completely changed who they are?)
Your services (have they expanded? Do you offer products now? Has anything been discontinued?)

If the answer is yes to any of these, it’s time to revise your SEO.

Have a squiz through the back-end of your website. Check that each of your keywords and keyphrases are optimised and still relevant!

Once you’ve updated your SEO, you want to force Google to recrawl your site. That way, the changes take effect quickly! To learn about how to do just that, here’s a handy link.

Revise your about page

Just like we grow and mature, so do our businesses. Over time, many practitioners refine their niche, pivot their offerings and become more confident in what they have to offer.

The About Me page is typically one of the most visited pages on a practitioner’s website. Unfortunately, the nervous About section you wrote 4 years ago probably doesn’t reflect who you are today!

Have a read through your About page, and ask yourself:

Do I make it clear who I work with?
Has my ideal client changed? If so, does this still appeal to them?
Have I included my own story so that people can connect with me?

You also want to make sure that you have at least one photo of yourself on this page. If you have had a recent professional shoot done, you can switch in a better pic than the selfie you took in the bathroom!

Check your branding

As your business has grown, there’s a good chance that your branding has changed.

You might have tweaked it as you became more familiar with your target audience and their preferences. Or maybe you went from having no consistent and clear brand and got your branding sorted!

Whenever your branding changes, your website should reflect that. Unfortunately, it can be a bit of a pain in the bum to update everything brand-related on your website, so you probably have been procrastinating on it.

Have a look over your website to see if there is consistent branding across:

Your colour scheme
Any images (stock images, your logo and images of you)
Your chosen word fonts
Your written content
Any other form of media such as video or audio content
External content such as your website opt-in or mailing list page

If you still don’t have branding sorted for your business, make sure to check out my branding service here.

Refresh and reuse any older content

Do you share blogs or recipes on your website? If so, you want to check over these and make sure that they are still relevant.

Even if your content is a little off, you don’t have to throw it away! You can easily update it and make it into relevant and brand-new content. For example, you can:

Update the title to capture the attention of a new audience
Add or update your call to action
Alter it for SEO purposes with a new keyword or phrase
Break it into smaller blogs, particularly if it’s a lengthy piece

Once it’s updated, don’t just leave it buried in your archive. Schedule it in to share across your social media channels. The best type of content is reusable content!

Don’t even know where to start when it comes to updating your website?

My website audit option might be for you!

A website audit helps you to understand how Google sees your website, what your client’s experience of your website is like, and how to optimise your site for both.

To book a website audit, head here.