Want To Revamp Your Biz For 2021? Here’s How

The need to upgrade, improve and revamp in the New Year isn’t just for health and fitness! After surviving another year, many of us are inspired to refresh aspects of our business.

If you’re feeling the need to change up the way you run your business, there are some steps you can take to stay on track.

Figure out what’s not working for you

If it ain’t broke, don’t fix it. When you revamp any aspect of your business, you need to make sure that it actually needs revamping in the first place?

Sit down with a notebook and have a think about the different aspects of your business. Which of these are either working or not working for you?

• Social media

• Website

• Branding - including logo, colours, fonts, professional photos

• Overall marketing and message

• Financial aspects such as bookkeeping

• Legals

• Systems and standard operating procedures (aka your business routines)

• Your services and products - how you market them and deliver them

• Mindset - confidence, money mindset and boundaries

You might have other aspects to review, but these will give you a decent starting point. There might also be specific aspects within these - for example, you might like your overall branding but feel it’s time for a new logo.

Don’t overhaul everything at once!

Now that you have a list of what to overhaul - don’t dive straight into the deep end!

No matter what you’re choosing to revamp, it will take more time than you anticipate. So if you change everything at once, you’re likely to end up burned out and missing vital pieces of your business for weeks or months on end.

Instead, take your list and put them in order of priority. Some questions I like to ask when deciding what to start with are:

• Which of these will have the greatest return on investment?

• Which of these has been on my list forever and is taking up too much space in my brain?

• Do I have the funds set aside for any aspects that need to be outsourced, or do I need to save up?

Once you have an ordered list, work your way through it one step at a time. For example, you might get your rebrand ticked off, then start rolling that out across your social media, then refresh your website with the new brand.

Reconnect with your why

It’s great to revamp anything that isn’t a fit for you. But any changes you make need to be through the scope of your why. Before you do anything, ask yourself if the changes you’re going to make match:

• Your values

• Your long-term business and financial goals

• The lifestyle you want to design for yourself

• The clients you want to work with

• How you want to serve those clients (online/in person, 1:1/small group/big group)

The best part about having your own business is that you are in control of exactly what you do and how you do it! So skip any alterations that aren’t cohesive with who you are as a person, a practitioner and a business owner.

Enlist professional help

If there are changes you want to make in your business that you don’t have the time, energy and/or know-how to action - it’s time to ask for help.

You could DIY your website and take months to design and make it fully functional. Or you could have a web designer create it in as little as 2 weeks if you provide your branding and copy!

If it’s time to spruce up your branding, you could spend hours on Pinterest and Canva trying to piece together a brand that looks good AND appeals to your ideal clients. Or you could outsource that to a graphic designer who knows what every font, colour and style says to your potential clients.

Every practitioner eventually reaches a point where they can’t DIY everything and still run a successful business. So if you’re going to make one New Years Resolution for your business, make it:

Spend more time in my zone of genius and serving my community

Is revamping your brand or website on your to-do list for 2021?

I’m now accepting clients for February and March. Head here to learn more about my services, or get in contact with me here.