How To Refresh Your Website (So You Can Attract More Clients!)
Is it time to give your website a revamp? A health practitioner’s website can be an important tool for marketing and booking more clients. But like any part of business, it needs a little sprucing up from time to time.
If you want to refresh your website, here are some ideas to get you started.
Refresh your images
Does your About Page have a photo of you that is 10 years old? Do you have stale old stock images from 2015 still lingering on your site? Or are your images completely different compared to your current branding?
If any of these sound familiar, it’s a great time to refresh your images. This might involve organising a photoshoot, or getting some fresh stock images that are cohesive with your brand colour and style.
Personally, I love Social Squares - you can filter it by colour and get a custom curation of stock photos that is updated regularly!
Refresh your copy
Another area that often becomes dated is your website copy. It might be that you change your services, tweak your niche, or it just doesn’t feel like ‘you’ anymore!
Have a read through your site. Make sure that each page is:
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Up to date in terms of information
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Consistent with your voice
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Written with your ideal clients in mind
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Free of spelling and grammatical errors!
Need some inspiration to get you writing? Check out the handy guide to website copy right here.
Refresh your branding
One of the best ways to refresh your website is to give your branding a makeover! You might change up your colours, update your fonts or logo, or start completely fresh with a branding package.
To learn about revamping your brand, give this article a read.
Refresh your links
Over time, your website can gather broken or out-of-date links. So you want to check through your links and make sure that you aren’t sending anyone to the wrong place!
There are a few reasons why website links end up broken:
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You update the page or blog URL
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You take something off your website
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There’s a spelling mistake in the URL
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The link is an external link, and the owner of that site took it down or moved it
If you have dozens of pages with oodles of links, don’t worry. There are tools online that allow you to check for your broken links with the click of the button.
Give Broken Link Checker a go. You never know what broken links you might find! In fact, when I ran this test, I found 3 broken links on my home page alone!
Refresh any 3rd party integrations
Many websites have some form of 3rd party integration. So when you’re checking over your site, don’t forget to look at these aspects as well!
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Your booking system - is it still a fit for you? I love using Simple Clinic for my clinic, as it has everything I could want!
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Your plugins - if you have any plugins, are they still working properly? Do they need updating? Or are there better options you could switch to?
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Your mailing list provider - are you still happy with your mailing list provider and any newsletter sign-up areas you have on your site?
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Payment providers - are your Paypal buttons charging the current prices for your services and products? Do you need to add or change a payment option?
Refresh your opt-ins
Speaking of your mailing list, when was the last time you took a look at your opt-in or freebie for your newsletter? I find that practitioners fall into one of two categories:
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They created a freebie years ago and haven’t touched it since
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They create new freebies and opt-ins constantly, and can’t keep track of them all!
Either way, it’s a good idea to check over your freebie and make sure it’s still relevant, up to date, and consistent with you, your branding and your ideal clients.
Want to know more about creating the right freebie for your biz? Give this a read.
Refresh your design
Do you cringe when someone asks for your website? Or do you find yourself avoiding writing blogs because you don’t want people seeing how messy or unprofessional your site is?
If so, it might be time for a full overhaul and redesign of your website. You could do this using a premade template or engage a designer to bring your site back into line with what you want to convey to clients.
Is revamping your website on your to-do list for 2021?
I’m now accepting clients for February and March. Head here to learn more about my services, or get in contact with me here.