Make your website more visible to search engines and help clients find you
Increasing your website’s visibility requires that you use SEO-targeting tools. Squarespace and other website building sites include some features but you will also need to use other tools to optimize your SEO strategy. Bear in mind that search engines do frequently change their technology and you will also need to keep abreast with these for maximum SEO efficiency.
SEO - what is it, and why do you need it?
Whether you're new to the business world, or you've been around for a while, chances are you've come across the term SEO. There are two main responses to this term:
-
What's SEO?
-
How the heck do I get SEO to work for me?
The good news is that, on the most basic level, SEO - or Search Engine Optimisation - is really quite easy. The bad news? It can still take a fair amount of work to get your SEO working really well. (But that's where Tech For Pracs steps in to make everything a lot easier for you!)