You may have heard this before, but I'm going to tell you again. Because good images are so important in today's digital age. You can have an awesome website, great copy and crazy good deals; but if your images are lacking, you're turning customers away.

There are plenty of reasons you need a good photo for your business: for your website, to share on Facebook or other social media, to use on your blog, or for flyers, business cards and other printed advertisements. Whatever the reason, there are some tips and tricks that will help you to take a good photo.

What’s the first thing you do when you need a service, or hear of a business? You Google it, or look it up on Facebook. This is the first thing that almost everyone does, because we live in Technology Land!

Creating a website isn’t easy. So you might be looking at outsourcing the job to a web designer – like me! But in order to design a beautiful website that supports your business, I need your help. To get everything done efficiently, these are the things I need to create your website.

One of the most important tools for a health prac to get familiar with is a newsletter and mailing list. These can be used strategically to engage with current clients and followers. So let’s dive into why you need to get yourself set up wit them.

When you head out into the world of websites, hosting is a common stumbling block for many people. You might just sign up with the first host you come across. But there are some good options, and not so good, out there. Here is some information about some of the most popular choices out there.

Mailchimp can be used for regular newsletters, automation of email sequences, challenges and more. You can share general info, blogs, promos and more. It’s a very versatile tool.

There are plenty of templates that you can customise, or you can start from scratch. You can blog from your phone , have an easy to navigate back end or something more serious with wordpress. The options are endless and If you don’t know where to start with your website, it might be best to get someone to walk you through it, step by step.

For most of us, technology is just a distraction. How many times have you unlocked your phone and started scrolling through social media without even realising it? But what you might not realise is that the right tech can boost your productivity. Today, I want to share a few of my top recommendations for using tech for good (not procrastination!)

Last time, we looked at the 10 things you need before you start seeing clients. But there are also a few things that people might think of as ‘essential’ that are actually not strictly necessary. These five things might be nice to have, but you can see paying clients without them.

When you start your own business, the lines between work and life begin to blur. You want to give everything to your biz and be available every day of the week. But that is a one-way road to burning out. As a health practitioner, maintaining professional boundaries is even more essential – otherwise, you’ll end up with clients that text and email 24-7.

You’ve got your qualification, and you’re ready to get out into the world of clinical practice. Congrats! But before you start booking in your first clients, there are a few things you’ll want to have in place. 

I’ve tried typing on Instagram and having to scroll, in a word document, notes and even emailing myself but it still doesn’t have nicely spaced captions unless I put an emoji or a full stop.

It can be overwhelming going into business for the first time. Sometimes you don’t know what is important to get done, and what can wait. So if you’re new to the world of health practice, here are some goals to get you started in the first year.

The simple answer is: because it's a search engine.

The slightly longer answer is: it's one more way for your potential clients to find out who you are and what you do, and it does this in a really unique way: Pins.

My first experience at trying to build my own website for my clinic, probably sounds a lot like yours.

My first website was a rushed Wordpress website because that was the platform "everyone said was the best website platform for naturopaths” So I thought how hard could it be, i’ll do it myself. My budget was small so I knew I had to take the DIY route which didn’t scare me that much, because I had used it a few times for whilst working in other industries but honestly. I wanted to throw the laptop out the window. I found the platform frustrating with all the others, the free templates, the paid templates, the plugin options and really, it was and not very intuitive, so I put the project on hold for a very long time. It wasn’t till I went searching for other options I found Wix, my clinic With Wellness was originally built on this which was great for 12 months. I had an embed booking system, an online shop for 500 item Testing and it was easy enough to add things. The huge issue came with the lack of functionality and it was a clunky system for the price I was paying. After a few unsuccessful attempts, a few strong cups of herbal tea I came across Squarespace.

Whether you're new to the business world, or you've been around for a while, chances are you've come across the term SEO. There are two main responses to this term:

1. What's SEO?

2. How the heck do I get SEO to work for me?

The good news is that, on the most basic level, SEO - or Search Engine Optimisation - is really quite easy. The bad news? It can still take a fair amount of work to get your SEO working really well. (But that's where Tech For Pracs steps in to make everything a lot easier for you!)